Lending a new meaning to Hoops Capital Academy visual brand identity

We were challenged with creating the next chapter for Hoops Capital Academy. Inspired by strategic vision of the brand, we added an oval shape to reveal a multi-dimensional visual identity that will empower the Academy to tell incredible stories of building dreams and basketball journeys from the grassroots all the way to the finest leagues in the world. The consistent visual language gives the Academy a strong voice to connect with the Academy members and respective audience.

A far reaching impact that will reverberate in the basketball world

The addition of visual depth embodies the layers, resources, phases, and journey from initial steps to achieving the highest possible outcomes for aspiring basketball players at Hoops Capital Academy.

A minimalist look and feel that echoes through basketball arenas

A powerfully simple elliptical outline that symbolises the echoes of nurturing of grassroots and young talent at Hoops Capital Academy. This look and feel coexists with the layered graphical approach and imbues the brand with energy in addition to amplifying its significance.

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