Online Services for business

Online services for business is the ATO online channel for businesses to manage their tax and super. The Business Portal retired at the end of July 2021. In order to ensure a smooth transition to the new portal, COMPAÑÍA devised a simple yet strong campaign that communicated the message smoothly and effectively.

The advertising aimed to raise awareness about Online services for business and to drive people to the landing page for more information and to transition before the Business Portal was decommissioned at the end of July 2021. The campaign targeted current users of the business portal. Phase 1 targeted the manufacturing, professional/scientific/technical services, retail trade and health care and social assistance industries. Phase 2 targeted the building & construction, manufacturing, professional/scientific/technical services, retail trade and financial/insurance services industries.

Performance summary
Overall, the campaign delivered over 8.9 million impressions and 35 thousand clicks, and exceeded all benchmarks. Despite having an awareness objective, the social campaign received a high number of clicks, indicating that the content was engaging and relevant to the target audience.